Next cohort Sep 14
Enroll
Digital Marketing certification course
Master AI-powered digital marketing skills and earn in-demand certifications to transform your career in 10 weeks.
Format
10 weeks
Online + live sessions
Tools
You earn
University of Massachusetts Lowell Professional Training
Certification of Completion
What you'll learn
Harness AI and in-demand tools to unlock your potential as a high-impact digital marketer.
01
Write effective AI prompts to boost your marketing strategy
02
Learn how to use Google Analytics 4 (GA4) and AI-enhanced techniques to track engagement, spot trends, and measure marketing tactics
03
Create workflows to capture and nurture leads
04
Develop a customer-focused keyword strategy
05
Develop a balanced social media strategy that leverages AI and integrates influencer, organic, and paid content
06
Search Engine Optimization
What you walk away with
Fall 2026
University of Massachusetts Lowell Professional Training
Digital Marketing
Next Live (optional) Session
Tue, Aug 4, 4:00 - 6:00 PM
Course progress
Online content
50%
Playbook assignments
3/6
Full curriculum
Write effective AI prompts to boost your marketing strategy
Use AI chatbots to generate content like blog posts and ad copy
Apply best practices to personalize and scale your AI efforts
Learn how to use Google Analytics 4 (GA4) and AI-enhanced techniques to track engagement, spot trends, and measure marketing tactics
Analyze traffic patterns and user behavior to optimize website performance
Use data and insights on web performance to create measurable business impact
Prepare for and complete the Google Analytics Certification Exam
Create workflows to capture and nurture leads
Create an integrated lead/customer journey
Use AI to create and refine campaigns and troubleshoot issues
Prepare for and complete the HubSpot Email Marketing Certification
Develop a customer-focused keyword strategy
Set up a Google Ads account, campaign, and ad groups
Optimize campaigns using data-driven insight
Develop a balanced social media strategy that leverages AI and integrates influencer, organic, and paid content
Plan, schedule, and optimize content that resonates with target audiences and builds engagement
Create a channel health report using benchmarks and analytics to evaluate performance
Search Engine Optimization
Email Marketing
Content Marketing
Data-Driven Digital Marketing Strategy
Get the week-by-week breakdown, tools list, and time commitment.
Meet your instructors
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and the latest technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.
Chief Executive Officer
CEO of SLTC, Board Director, Adjunct Professor
Author and Founder, Plenari
Owner of James + Park
Secure your seat in the next cohort, or grab the syllabus and decide on your own time.
How it compares
| Feature | Self-taught (YouTube, blogs) | Generic online course | UMass Lowell + Ziplines |
|---|---|---|---|
| Structured, sequenced curriculum | - | partial | Included |
| Live expert sessions | - | - | Included |
| Cohort + accountability | - | - | Included |
| University-backed credential | - | - | Included |
| Portfolio piece you can show at work | - | partial | Included |
Digital Marketing Science Certification Course
Program tuition
$2,250
What's included
3 technology certifications + certification of completion from University of Massachusetts Lowell Professional Training
Shareable to LinkedIn
On-demand lessons + live expert sessions
Learn on your schedule, with weekly live builds
Expert instructors who use these skills for a living
Flexible payment options
Employer reimbursement available — learn more
7-day money back guarantee — no questions asked
Upcoming start dates
September 14-November 20
October 5-December 11
October 19-December 25
Optional live sessions:
Join 53,998 learners who've enrolled
The learner experience
Weekly sessions with your instructor — recorded, so missing one doesn't set you back.
Upcoming
Next Live Session
A Learner Success Advocate reaches out proactively — support that finds you, not the other way round.
Learner Success Advocate
Learner success team · here all program long
Have questions?
Browse the FAQs, or skip straight to a real person — whichever is faster for you.
Frequently asked questions
The Bureau of Labor and Statistics projects Digital Marketing job growth to be above average with 10% growth over the next ten years. It’s no surprise that the number of companies hiring Digital Marketers has grown by 33%*. So, why is the Digital Marketing field experiencing high growth? It’s an agile, cost-effective, and self-informing method of connecting with the consumer. Businesses increasingly rely on Digital Marketing to recession-proof their income streams by responding to consumer needs early and often.
* Source
This course is ideal for professionals looking to build job-critical digital marketing and AI skills—whether you’re advancing in your current role, changing careers, or growing a business. Our students come from a wide range of backgrounds, including marketing, product, design, entrepreneurship, education, customer service, and military service. No prior digital marketing experience is required—just curiosity and the drive to learn.
This course is perfect for:
Have additional questions? Email us at support@ziplines.com and someone from our enrollment team will get back to you.
Yes. We have a Career Hub with on-demand career modules, resources, and workshops dedicated to helping you meet your career goals.
We do not offer job placement as part of our career support. However, we do provide you with the tools to be successful in your job search.
This program will prepare graduates for roles similar to:
The course and the Playbook projects will provide you with content to create a portfolio, but you are responsible for creating a portfolio on the platform of your choice.
Delivered fully online, you should expect to spend six to eight hours per week engaging with interactive, on-demand content created by industry experts, including hands-on activities and strategic playbook assignments.
Additionally, you can attend two-hour live group sessions to collaborate with peers and instructors. These optional live sessions are led by industry experts who follow evolving digital marketing tools, techniques, and processes and bring that information into classroom discussions. Please note that you may need additional time to prepare for and complete the certification exams.
Yes, you will earn a university-issued certificate of completion that verifies knowledge and hands-on experience in Digital Marketing, as well as the following industry certificates:
This prestigious credential will enhance your resume, making you more attractive to potential employers. It can also be showcased on LinkedIn to highlight your proficiency in digital marketing technologies, setting you apart in a competitive job market. Earning this certificate of completion demonstrates your commitment to continuous learning and professional growth, significantly boosting your career advancement opportunities.
In order to receive a certificate of completion, learners must complete 100% of online coursework, achieve 70% or better on each module assessment, submit all Strategic Digital Marketing Playbooks, and pass the identified certifications and qualifications (Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification).
No, this is a non-credit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for this type of professional training course; check with your HR department to see if this course qualifies.
If you’re interested in a for-credit program, we encourage you to explore our Certificate in Digital Marketing or view our entire program catalog at UML Online.
There are multiple payment options for this course. The first way is to pay upfront, online. This option also provides the largest savings.
We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.
Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.
View our reimbursement guide.
We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online Learner Dashboard can be accessed from anywhere with an internet connection on a computer.
Yes! UMass Lowell Faculty and staff who wish to register for this non-credit bearing course are welcome and may be able to use professional development funds available to them via their respective Collective Bargaining Agreement (CBA). Before registering, please review the terms outlined in your applicable CBA and confirm any details with your department head or manager. CBAs can be found on the UMass Lowell Labor Relations webpage.
If you have further questions about your CBA or professional development funds, please ask HR.
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