Next cohort Oct 5
Enroll
AI for Marketing certification course
When every marketing decision counts, guesswork isn’t enough. Build hands-on AI skills to improve speed, sharpen insight, and strengthen your impact as a marketer—in just 5 weeks.
Format
5 weeks
Online + live sessions
Tools
You earn
University of Massachusetts Lowell Professional Training
Certification of Completion
Marketers are expected to move faster, explain results, and deliver impact across more channels than ever. This course gives you the clarity, frameworks, and hands-on practice to use AI strategically—so you can improve performance, scale high-quality work, and act with confidence instead of guesswork. You’ll learn how to:
01
Analyze performance datasets across channels using AI and explain why performance changed
02
Generate on-brand ads, visuals, and creative concepts informed by performance data
03
Speed up prototyping and A/B testing
04
Synthesize AI-driven insights into clear, leadership-ready narratives
What you walk away with
Fall 2026
University of Massachusetts Lowell Professional Training
AI for Marketing
Next Live (optional) Session
Tue, Aug 4, 4:00 - 6:00 PM
Course progress
Online content
50%
Playbook assignments
3/6
Next available start date
Starts October 5
Optional live sessions:
Join 54,679 learners who've enrolled
Full curriculum
Analyze performance datasets across channels using AI and explain why performance changed
Surface competitor positioning and messaging insights
Translate insights into optimization strategies that drive better results
Generate on-brand ads, visuals, and creative concepts informed by performance data
Refine messaging and positioning using advanced prompting techniques
Create graphics and video using Nano Banana and Veo
Speed up prototyping and A/B testing
Identify where automation delivers the greatest ROI—and where it doesn’t
Build lightweight AI automations to support brand monitoring
Synthesize AI-driven insights into clear, leadership-ready narratives
Create visualizations that explain results and inform next steps
Assess the benefits, limitations, and risks of generative AI in marketing contexts
Get the week-by-week breakdown, tools list, and time commitment.
Meet your instructors
This course is led by experienced marketing professionals who use AI every day in their work. They bring practical, real-world insight into how AI improves performance analysis, scales high-quality creative, and supports smarter decision-making. This partnership ensures an authentic, hands-on learning experience grounded in real marketing challenges, current best practices, and responsible AI use. Meet some of our course instructors below.
CEO & Chief Digital Strategist
SEO & Organic Growth Strategist
Chief Marketing Officer
Chief Marketing & Communications Officer
If you change your mind within the first week, you'll get a full refund. No questions asked.
How it compares
| Feature | Self-taught (YouTube, blogs) | Generic online course | UMass Lowell + Ziplines |
|---|---|---|---|
| Structured, sequenced curriculum | - | partial | Included |
| Live expert sessions | - | - | Included |
| Cohort + accountability | - | - | Included |
| University-backed credential | - | - | Included |
| Portfolio piece you can show at work | - | partial | Included |
AI for Marketing Certification Course
Program tuition
$1,850
What's included
Earn your certification of completion from University of Massachusetts Lowell Professional Training
A credential employers will trust
On-demand lessons + live expert sessions
Learn on your schedule with support every step of the way
Expert instructors who do this for a living
Build practical skills you can apply immediately
Flexible payment options
A program your employer is likely to pay for. Learn more
7-day money back guarantee — no questions asked
Upcoming start dates
October 5-November 6
Optional live sessions:
November 2-December 4
Optional live sessions:
December 7-January 8
Optional live sessions:
Join 54,679 learners who've enrolled
The learner experience
Weekly sessions with your instructor — recorded, so missing one doesn't set you back.
Upcoming
Next Live Session
You'll have support from your dedicated learner success advocate every step of the way.
Learner Success Advocate
Learner success team · here all program long
Have questions?
Browse the FAQs, or talk to a real person—we're here to help.
Frequently asked questions
AI is rapidly transforming how marketing teams operate. Leading marketers are using AI to move faster, uncover insights, and scale high-quality work—while still maintaining strategic judgment and brand credibility.
If you’ve been wondering how to use AI beyond surface-level experimentation, this course provides a clear, practical approach. Designed for marketers by marketers, it helps you identify where AI delivers the most impact and apply it confidently—from competitor research to creative development to performance analysis and optimization.
This course is ideal for marketers looking to go beyond basic AI prompting to gain practical, applied guidance on using AI to improve results and work more strategically.
It’s a strong fit for marketers who want to:
This course is relevant for marketers across roles who want to deepen their AI skills and apply them more strategically in their work.
Prior AI experience recommended with LLMs (including ChatGPT, Gemini, Copilot, or Claude). This course covers core AI skills but is designed for marketers looking to advance their AI skills.
Our courses are built for real life. This program is designed to fit around a full-time role while still delivering meaningful outcomes.
You can expect to spend 6-8 hours per week on interactive, on-demand content, including hands-on activities and applied playbook assignments.
Weekly live online sessions (2 hours) are led by experienced marketers and include demos, discussion, and deeper dives into course content. These sessions are optional and recorded for later viewing.
Yes. You’ll earn a university-issued certificate of completion verifying your hands-on experience and knowledge in AI for Marketing. This credential can be added to your LinkedIn profile, resume, and professional portfolio.
To receive a university-issued certificate of completion, you must achieve at least 70% on the module assessments and successfully complete all of the playbook assignments.
No, this is a non-credit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for this type of professional training course; check with your HR department to see if this course qualifies.
If you’re interested in for-credit programs, we encourage you to view our entire program catalog at UML Online to learn if there is a for-credit program that is a good fit for you.
There are multiple payment options for this course. The first way is to pay upfront, online. This option also provides the largest savings.
We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.
Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.
View our reimbursement guide.
We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online Learner Dashboard can be accessed from anywhere with an internet connection on a computer.
Yes! UMass Lowell Faculty and staff who wish to register for this non-credit bearing course are welcome and may be able to use professional development funds available to them via their respective Collective Bargaining Agreement (CBA). Before registering, please review the terms outlined in your applicable CBA and confirm any details with your department head or manager. CBAs can be found on the UMass Lowell Labor Relations webpage.
If you have further questions about your CBA or professional development funds, please ask HR.
Let's get started
Meet with an advisor to talk through curriculum, skill fit, and payment options. No pressure.
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